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Grey is firing up the grill for Weber-Stephen Products, taking on the Palatine, Ill., grill manufacturer known for its Sputnik black grills, a fixture in American backyards since the 1950s.
Weber, which also makes grilling accessories, cookbooks and mobile apps, claims to be the largest barbecue brand in the world. Grey is the company's first global agency, sources said. It prevailed in a search that also included WPP corporate sibling Ogilvy & Mather as the other finalist.
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