Canon’s New Camera Ads Focus on People, Not Products
Brand Marketing
As smartphones continue to erode sales of cameras and equipment, traditional brands are building digital platforms that double as marketing assets.
Grey N.Y. Adds Top Creative Teams
Brand Marketing
It’s been a good year for Grey New York with new business wins like Gillette, and the agency is bolstering its creative ranks by making new top hires from Anomaly, [...]
Grey’s Anatomy
Brand Marketing
What should the E*Trade talking baby do next? Give financial advice to celebrities? Make pithy points about trading while reading articles in the Los Angeles Times?