Grape Nuts Fit

CPG Marketers Are Going Digital With Loyalty Programs

Not long ago, packaged-goods brands were accused of being slow movers in digital. Now, that reputation is changing as more marketers enlist social media and mobile to link loyalty programs with real-world data.

Post Cereals Tests Mobile Ads Via State Parks

ParksByNature Network, which has been bringing state parks onto its Pocket Ranger mobile app network for the last four years, launched a first-ever ads product this spring in time for outdoorsy, warm-weather fun.