Why Pharmaceutical Advertising Is Virtually Absent From the Web
Brand Marketing
Quick—think of the most recent digital ad you saw. Was it automotive? Retail? Most likely. Name almost any other category and the same probably holds true. Brad Weltman
White House ‘Big Data’ Review Recognizes Innovation and Self-Regulation
Performance Marketing
When the White House announced its intent to study the rise of "Big Data," as a citizen, I guessed there might be a lot to say about government surveillance, public [...]
Hey, Lawmaker: Marketing Moves Today’s Commerce, and Data Moves Today’s Marketing
Performance Marketing
Members of Congress, and even the White House, seem to forget or ignore that their very own campaigns depended on the flow of information about citizens and individuals and population [...]
To Honor Jerry Cerasale and the Contributions He Has Made for Us
Performance Marketing
Next month will mark a new beginning for Jerry Cerasale, a man whose countless contributions to marketers over the past four decades have served us immensely. After a career of [...]
Adweek’s Klara Debuts History Book
Performance Marketing
Robert Klara writes about the history of advertising in our pages—in fact, he authors the Perspective department each week.
Will There Be a ‘Snowden Effect’ on Marketing Data?
Performance Marketing
I didn't even want to write this headline or blog post, given the fault-filled linkages some people make between marketing and something completely different from marketing. But it never seems [...]