Why should the players in packaged goods, financial services and cosmetics have all the fun?
Marketers apparently have a fever right now, and the only prescription is more media reviews. The latest is BASF, which is reviewing its global planning and buying business, now handled by UM, the chemical company said today. UM has been invited to defend, and the process is expected to stretch through the summer.
Decisions in Unilever's global review of its media business aren't expected before the fourth quarter of 2015, with sources describing the process as "quite conservative" in advance of any shifts that would take effect early next year.
Diageo’s $40 million global creative review of its marquee Johnnie Walker brand has caught many by surprise, given the sales growth the brand has enjoyed under longtime lead agency Bartle Bogle Hegarty and its "Keep Walking" campaign.
After a global review of a handful of its biggest brands, Reckitt Benckiser has added three agencies to its creative roster. Droga5 has picked up creative responsibilities on Air Wick and Clearasil, while McCann Erickson has landed Mucinex and Delsym. Wieden + Kennedy, meanwhile, has won Finish's creative account.
Samsung Electronics has begun a global review of its creative, digital and media business, sources said.
Bartle Bogle Hegarty retained its creative lead on British Airways and added responsibility for loyalty and digital marketing. BBH is teaming with Simon Hall and Warren Moore, current owners of London e-commerce consultancy Seven Seconds, to form a joint venture to handle the additional work.
A handful of finalists are scheduled to present to BNY Mellon in its global advertising review next week, sources said. Total account revenue is estimated at $5-7 million. The full list of finalists could not be ascertained.