Plotting Media Reviews, Volkswagen and BMW Are Now Part of Mediapalooza 2015
Brand Marketing
Why should the players in packaged goods, financial services and cosmetics have all the fun?
Reckitt Benckiser Adds 3 Shops to Its Creative Roster
Brand Marketing
After a global review of a handful of its biggest brands, Reckitt Benckiser has added three agencies to its creative roster. Droga5 has picked up creative responsibilities on Air Wick [...]
Samsung Electronics Calls Global Ad Review
Brand Marketing
Samsung Electronics has begun a global review of its creative, digital and media business, sources said.
British Airways Expands Its Relationship With BBH
Brand Marketing
Bartle Bogle Hegarty retained its creative lead on British Airways and added responsibility for loyalty and digital marketing. BBH is teaming with Simon Hall and Warren Moore, current owners of [...]
Microsoft Launches Global Review of Marketing Services
Brand Marketing
The timing of Microsoft's global marketing services review is curious, given that the company is
BNY Mellon Review Meetings Set for Next Week [UPDATED]
Brand Marketing
A handful of finalists are scheduled to present to BNY Mellon in its global advertising review next week, sources said. Total account revenue is estimated at $5-7 million. The full [...]