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8 Data Points That Marketers Need to Know About China’s Biggest Mobile Player

Performance Marketing

By Christopher Heine

Tencent, which owns the huge Chinese messaging apps WeChat and QQ, has a mountain of mobile data that brands are just starting to get a glimpse of.

Brand Marketing

Rihanna Joins Budweiser, Takes Beer Giant’s Music Pitch to 85 Countries

By Christopher Heine

Convergent TV

CMO Council Report: Marketing Budgets on the Upswing

By Anthony Crupi