Global marketing

8 Data Points That Marketers Need to Know About China’s Biggest Mobile Player

Tencent, which owns the huge Chinese messaging apps WeChat and QQ, has a mountain of mobile data that brands are just starting to get a glimpse of.

Rihanna Joins Budweiser, Takes Beer Giant’s Music Pitch to 85 Countries

Apparently taking a cue from Coke's global music efforts, Budweiser today has announced a deal with Rihanna that enta

CMO Council Report: Marketing Budgets on the Upswing

While television should once again account for the lion’s share of global marketing spend in 2013, a disproportionate number of executives report that search is a far more effective medium through which to generate consumer demand.