This week, TV’s brightest stars and entertainment’s biggest execs took to auditoriums and concert halls across New York to show advertisers what they’ve got.
At the final presentation of the 2015-2016 Upfront week, NBCUniversal Cable Entertainment president Bonnie Hammer reminded attendees, "By now you've seen it all, heard it all and drank it all. But there's one more big story to share."
Formerly known as Yellow Pages, YP wants to remind people it's a good source for local advice online as well as in hulking-book form. To do so, it's been rolling out a word-of-mouth campaign with the help of online influencers.
It's finally happening: E!'s scripted series, The Royals, will grace its viewers with its presence in 2015. A one-hour drama by Mark Schwahn about the British royal family and starring Elizabeth Hurley, the show has been ordered to series by E!, though the network did not say how many episodes it would have.