Since Groupon first launched in 2008, daily deal competitors have flooded the market. While some have reached near-Groupon levels of popularity, others quickly fizzled. Success “boils down to two key areas,” says Unaiz Kabani, an analyst at daily deal site aggregator Yipit.com. “First is acquiring users.
What do you buy the sophisticated urban child who has everything? How about Baby Boot Camp classes? Manicures? Mandarin lessons? Responding to an apparent gap in the market for exclusive, custom-tailored kid-friendly experiences (and at a discount!), Gilt City today launches Kids + Family, a new deals vertical aimed at the offspring of its affluent urbanite subscribers.