Taxi Lands Maxwell House After Wieden + Kennedy

Kraft has found a home for Maxwell House at another roster shop: Taxi in New York. 

Gevalia Aims for a Buzzy Social Partying Weekend

It stands to reason that caffeinated folks are unusually active on social media.

Taxi Embraces Sweden in Gevalia Campaign

Gevalia coffee is getting in touch with its inner Swede.

Gevalia Leaves Draftfcb After All

Draftfcb's successful defense of Kraft Foods' Gevalia coffee was short-lived. Eight months after retaining the Gevalia creative business after a review, the Interpublic Group shop has lost the assignment to Taxi—one of the contenders in the earlier pitch. (The others were Droga5 and Being, a unit of TBWA.)