Freshwire

LinkedIn Opens Ad Platform

LinkedIn is opening its ad business with two new offerings. One plugs advertising partners directly into the platform so they can sell ads in users' feeds, and the other helps marketers sponsor high-quality content. LinkedIn unveiled the new programs today, launching a Sponsored Updates API and a program called Content Partners.

4 Specialty Shops Trying to Make a Native Ad Land Grab

With marketers increasingly wanting to become content creators, a number of specialty shops are trying to get in on the business that publishers and brands also are laying claim to. Here’s a look at four of them.