HULU.COM: An Intriguing Advertising Opportunity
Performance Marketing
Hulu is a fascinating Web site. Not only can its content be riveting to the viewer, but also represents a highly efficient medium for advertisers, enabling them to close the [...]
Wounded ‘Wolverine’ sets premiere contest
Creativity
Hugh Jackman said on Tuesday that X-Men Origins: Wolverine has officially given itself over to mob rule and will premiere in whatever U.S. town that we, the unwashed masses, vote [...]
Boil down Hollywood plots to the essentials
Creativity
Sometimes, if you take a step back and look at a movie's plot in the cold light of day, it just doesn't quite tell the story it was intended to [...]
Windshield shades bring you to the drive-in
Creativity
Pittsburgh agency Brunner reinvents "screensavers" with this effort for the Twin Hi-Way Drive-In in Robinson Township, Pa., which uses car-windshield sunscreens as an ad medium. Putting ads on sunscreens isn't [...]
‘Star Trek’ promotional machine hits Warp 9
Creativity
The release of J.J. Abrams' Star Trek reboot is still a month away, but the promotional engines are already on overdrive. The fifth Trek trailer (above) has been released. Facebook [...]
New ‘Crank’ trailer tries to kill your browser
Creativity
This trailer on Break.com for Crank: High Voltage, starring the stubbly and bellicose Jason Statham, looks great—and really, really messes with your browser window. Every gunshot, explosion and jolt of [...]