In 1981, business wasn't looking so great at Harley-Davidson. The company's bikes—legendary as they were—had been struggling to climb from an industry-wide slump created by Japanese makers flooding the market with cheap brands.
Figliulo & Partners
Figliulo & Partners doubles your pleasure through elegant use of split-screen technique in the agency's first major push for Carnival's ultra-luxury Seabourn Cruise Line. Targeting affluent millennials, a playful, visually arresting anthem spot titled "Extraordinary Worlds" presents a series of complementary images on opposite sides of the screen. One panel shows on-board amenities, while the other displays highlights from exotic cruising destinations such as New Zealand and Iceland. Throughout the minute-long commercial, the frames work together to create an optical feast of color, flow and composition.
Full-service independent media shop SwellShark won U.S. media agency of record duties for Virgin Atlantic after a competitive review managed by U.K.-based ID Comms.
Marriott has tapped independent agency Figliulo&Partners to help drive the expansion of its AC Hotels division. The global branding and positioning assignment followed a review led by Joanne Davis Consulting, and this marks the first time Marriott has worked with the New York shop. There was no incumbent.
Figliulo & Partners, which began the year by winning Virgin Atlantic, has added to its travel cache, prevailing in a review for Seabourn Cruise Line's creative assignment.
LinkedIn is frequently described as one of the world's top social networks, even though its user base is far less active than that of, say, Instagram. But brands have had trouble coming up with creative ways to promote themselves to its 380 million members, many of whom fall into a marketer's sweet spot of affluent professionals under 35. Yes, LinkedIn can be great for publishing your thought leadership pieces and not quite stalking your colleagues and rivals. But how can brands effectively use it to raise consumer awareness and drum up new business? Virgin Atlantic and lead creative agency Figliulo & Partners recently figured out a way: a not-quite-real job listing.
Marketers expect agencies to know more about data, technology and social media but are they willing to pay for it?
When it rains, it pours. Five marketers have hired new shops for creative and media accounts in the past 10 days, starting with Johnsonville Sausage, Johnnie Walker and Golden Corral […]
As expected, Deutsch L.A. has taken the lead on national television advertising for Sprint, which spends $450 million in broadcast media annually.
Reunited and it feels so good. Steve Stoute's Translation will work again with the NBA's Pam El, as the New York agency landed lead creative responsibilities for the league. Stoute […]