After 30 Years, Harley’s Heritage Softail Is Still the Most Distinctive American Motorcycle
Brand Marketing
In 1981, business wasn't looking so great at Harley-Davidson. The company's bikes—legendary as they were—had been struggling to climb from an industry-wide slump created by Japanese makers flooding the market [...]
Tension Mounts Between Marketers and Agencies Over Data, Tech and Social
Brand Marketing
Marketers expect agencies to know more about data, technology and social media but are they willing to pay for it?
Accounts in Review: Phew! What a Busy 10 Days
Brand Marketing
When it rains, it pours. Five marketers have hired new shops for creative and media accounts in the past 10 days, starting with Johnsonville Sausage, Johnnie Walker and Golden Corral [...]
Sprint Finally Says Yes, Deutsch L.A. Is Our New Lead Agency
Brand Marketing
As expected, Deutsch L.A. has taken the lead on national television advertising for Sprint, which spends $450 million in broadcast media annually.
Accounts in Review: NBA, Nordstrom Find New Shops for Creative, Media
Brand Marketing
Reunited and it feels so good. Steve Stoute's Translation will work again with the NBA's Pam El, as the New York agency landed lead creative responsibilities for the league. Stoute [...]
Accounts in Review: Cadillac Finds a New Home as Brown-Forman Ends Its Search
Brand Marketing
For the fifth time in eight years, Cadillac has hired a new lead agency. Eighteen months after a team of Interpublic Group agencies took the reins, the brand shifted its [...]