EY

Infographic: Here’s How Gen Z Girls Prefer to Shop and Socialize Online

Millennials are still the demographic du jour, but that's going to change soon. Enter: Gen Z. The youngest members of the cohort are in middle school, while the oldest are finishing up college. And while their purchasing power is currently considerably less than that of millennials, they know exactly what they want and how they want to be marketed to.

Check Out How Brands Are Going Big for Super Bowl XLVIII

If you are coming to New York for the Super Bowl, get ready to see some elaborate branding as you walk the city's streets. Adweek photographers shot the scene for […]