El Ojo de Iberoamérica

This Ad Festival Is Like a Wrestling Tournament for Those Tired of Kicking Local Ass

In a little over a month, advertising pros from a wide range of countries will gather at the annual El Ojo de Iberoamérica festival in Buenos Aires. To promote the festival and its award show's rapidly approaching entry deadline (which is actually today, though we've heard you can ask politely for a brief extension), the organizers partnered with agency Santa Clara and production company O2 Filmes to create a charmingly violent teaser video. In the clip, we meet a woman named ChinChin, who has built quite a reputation for herself by beating the crap out of everyone and everything in town (llamas, tractors, you name it). But then she discovers that there's a much bigger stage on which she could be testing her talents.

El Ojo de Iberoamérica Honors the Best of Latin American Creative

Almap BBDO, Ogilvy & Mather and Coca-Cola were among the big winners at the 2012 El Ojo de Iberoamérica festival of creativity, which wrapped up Friday after honoring the best creative work in Ibero-America (essentially Latin America plus Spain and Portugal).