It already counts 11 verticals covering everything from news and sports to women's issues, music, food and tech.
The Web publishing services firm Livefyre has started turning social media content into native advertising for a handful of publishers.
Zynga wowed the gaming and greater media worlds by nabbing top Xbox executive Don Mattrick to become the beleaguered company's new CEO on Monday.
Howard Hughes used to house some of his space-age airplanes in a hangar in an industrial area of Los Angeles. These days, a different kind of mad experimental genius can be found in Hughes’ old playground, which is now unofficially in Silicon Beach.
Team Detroit is late. Reps from the WPP agency were supposed to arrive for their meeting with Electronic Arts at 2 p.m. on June 5, but the client, Ford Motor Co., seems to have its time zones mixed up. But it’s no problem—this is L.A., after all.