Dr. Pepper Snapple Group

Diet Dr Pepper’s Lil’ Sweet Is Back, and Sweet-Talking All Over Your House, in New Ads

Diet Dr Pepper's fabulously dressed miniature singing mascot is back for a second round of commercials ... and they're still pretty sweet. Justin Guarini, best known as the runner-up in the first season of American Idol, plays Lil' Sweet in the campaign from Deutsch, which launched with two ads last year. In the previous work, the character (who dresses extravagantly and riffs about his own actions in falsetto) rescued people craving sweets but not calories.Now, he's rewarding men who do their chores. 

Deutsch L.A. Launches First 7UP Ad

Deutsch L.A. is launching its first work for 7UP, an account it quietly won from mcgarrybowen last year.