Direct Marketing Association

Direct Marketing Association Names New Leadership

The Direct Marketing Association, one of the advertising and marketing industry groups at the center of the debate over big data, privacy, and the policies and regulations that should be adopted, has announced new leadership. 

Consumer Scores Are the Next Privacy Boogeyman in Washington

Privacy hawks have come up with a new boogeyman called consumer scores, putting marketers once again on the defense in the debate over big data and privacy.

Senators Introduce Bill to Regulate Data Collection

Commerce chairman Jay Rockefeller (D-W.Va.) and Sen.

More Bad News for Mailing Industry: Senate Committee Advances Postal Reform Act

The bad news for the mailing industry keeps on coming, dimming the prospects that the two-year-old postal rate hike that went into effect days ago will end.

Mailing Industry Appeals to Court to Overturn Postal Rate Hike

Three days before the U.S. Postal Service's rate hike goes into effect, the mailing industry filed an appeal with the U.S. Court of Appeals in Washington, D.C.

Corporate Big Data Gets Wrapped Up in Obama Speech on Government Surveillance

President Obama's highly anticipated speech on government surveillance practices also took aim at commercial data practices, putting the data-driven marketing industry on notice.

Post Office Approves Extra Rate Hike on Christmas Eve

As feared, the U.S. Postal Service passed a 4.3 percent exigent rate increase on Christmas Eve, delivering a lump of coal to magazines, newspapers and direct mailers.

Senate Commerce Report Says Data Brokers ‘Operate Behind a Veil of Secrecy’ [Updated]

Today was Jerry Cerasale's last day as the head lobbyist for the Direct Marketing Association. It may also have been one of his least enjoyable.

Government Report Calls For Comprehensive Privacy Law

A new report on consumer privacy from the Government Accountability Office concludes that there ought to be a comprehensive federal law governing the collection, use and sale of personal information by companies since there currently is none.

Fast Chat: DMA’s Peggy Hudson on Defense of Data Marketing

Peggy Hudson truly enjoys walking into a room full of 100 strangers and leaving knowing most of them. A quintessential Washington insider, Hudson is now relying on her well-honed D.C. contacts and lobbying chops for the Direct Marketing Association as its new svp of government affairs.