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How YouTube’s Hottest Personalities Are Becoming Offline Superstars

Performance Marketing

By Michelle Castillo

Beauty tutorial maven Michelle Phan, 27, baking impresario Rosanna Pansino, 29, and fashion and lifestyle guru Bethany Mota, 19, hardly need an introduction.

Brand Marketing

Hunkvertising: The Objectification of Men in Advertising

By David Gianatasio

Brand Marketing

Adweek’s Top 10 Commercials of the Week

By Melissa Hoffmann

Creativity

Oily Bohunk Josh Button Makes Landfall in Ad for Diet Dr Pepper

By David Gianatasio