Delsym

McCann Increases Its Share of Reckitt Benckiser

RB, formerly known as Reckitt Benckiser, has shifted its consolidated vitamins, minerals and supplements business, including brands Airborne and MegaRed, to McCann Erickson. 

Reckitt Benckiser Adds 3 Shops to Its Creative Roster

After a global review of a handful of its biggest brands, Reckitt Benckiser has added three agencies to its creative roster.Droga5 has picked up creative responsibilities on Air Wick and Clearasil, while McCann Erickson has landed Mucinex and Delsym. Wieden + Kennedy, meanwhile, has won Finish's creative account.

Reckitt Benckiser Picks Digital Shop for Cold Remedies

The agency formerly known as LBi has won a pitch to handle digital marketing around a trio of Reckitt Benckiser healthcare brands, the company has confirmed.The brands are Mucinex, Cepacol and Delsym. Revenue on the business is estimated at $1 million.

Reckitt Benckiser Conducts Digital Search

Talk about a timely search. Amid the thick of cold season, Reckitt Benckiser is seeking an agency to create digital ads for three of its cough, cold and flu brands.Sources identified the brands as Mucinex, Cepacol and Delsym. Revenue on the assignment is estimated at $1 million.