Del Monte Foods

In a Shift, Del Monte Picks Data-Focused Epsilon as Its New Creative Agency

Del Monte Foods, a major producer and distributor of primarily packaged food products around the world, picked Epsilon as its U.S. creative agency of record in a move that would appear to reflect a newfound focus on data-based marketing.

Lowe Profero Sells a New Marketing Model to This Packaged-Foods Player

Past relationships sparked the first conversations between Lowe Profero and T. Marzetti Co., a packaged-foods player with some 18 brands. But it was the shop's ideas for changing Marzetti's marketing model that prompted the company to consolidate all of its marketing business at the agency.

Arnold Lands Del Monte’s Milk-Bone Brand

Arnold has landed a place on Del Monte Foods’ agency roster.The New York office of the Havas shop has won Del Monte's Milk-Bone creative business after a review, the agency said today. The other finalist was the incumbent, Draftfcb in San Francisco.