Danone Groupe awarded its North American media business to Carat as part of a global agency review the company launched in April.
The quiet is deafening. Where are the creative new-business opportunities out there? While media reviews continue apace, significant creative-only reviews have been relatively scarce this year in what agency leaders and search consultants call an unusually slow period. Also, the size of the creative prizes, with a few exceptions, has been smaller.
After rumblings for almost a year, Danone has confirmed industry speculation and announced a global media agency review which includes 23 markets around the world, according to sources.
Young & Rubicam is uniting its shopper marketing capabilities in Latin America under the banner of Labstore, the name of a like unit in Madrid. With a single moniker, Y&R expects shopper marketing personnel in Argentina, Brazil, China, Colombia, Mexico and Puerto Rico to more regularly share resources and knowledge.