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Fallon Has Found Its Chief Strategy Officer

Brand Marketing

By Kristina Monllos

Fallon has finally filled its top strategy role in Minneapolis.  Anette Lillegard, a client-side veteran who most recently was director of marketing for IMS Health, has joined Fallon as chief [...]

Brand Marketing

There Are 4 Big Winners in Kraft’s Agency Consolidation

By Andrew McMains

Brand Marketing

Honey Maid, GE and Quirky Explain What It Means to Be Fearless

By Andrew McMains

Brand Marketing

Mondelez’s Dana Anderson Says Generosity Is Key to Creativity

By Andrew McMains

Brand Marketing

The Agency Sea Change at Kraft Foods

By Andrew McMains

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Kraft’s Anderson Takes Different Tack At ANA Conference

Brand Marketing

By Andrew McMains

Dana Anderson didn't follow the brief. Asked by Bob Liodice, CEO of the Association of National Advertisers, to present practical examples of brand problems and solutions, Anderson, svp of marketing [...]