Fallon has finally filled its top strategy role in Minneapolis. Anette Lillegard, a client-side veteran who most recently was director of marketing for IMS Health, has joined Fallon as chief strategy officer, filling a vacancy left by the October exit of Michael Fanuele. Lillegard will lead account planning, connection planning, research, analytics and consulting.
Some pretty good agencies are getting swept out in Kraft's move to consolidate creative responsibilities on its brands at four main roster shops.
Mondelez marketing and media leaders Dana Anderson and Bonin Bough let brands do most of the talking today at an Advertising Week session about being fearless.
With her signature mixture of humor and mindfulness, Mondelez marketing chief Dana Anderson generated laughs and knowing nods this morning at the 4A's Transformation Conference in Beverly Hills, Calif.
In nearly three years as a marketing leader at Kraft Foods, Dana Anderson has overseen a sea change.
Dana Anderson didn't follow the brief.Asked by Bob Liodice, CEO of the Association of National Advertisers, to present practical examples of brand problems and solutions, Anderson, svp of marketing strategy and communications at Kraft Foods, instead offered acerbic thoughts on how to think and act differently.