DC Is Getting Its TV on This Fall
“I was Dick Donner’s assistant for four years, where I just constantly asked him about Superman,” confessed Geoff Johns, chief creative officer of DC Comics. “And The Goonies. He told [...]
The More Things Change: What’s Old Is New Again at the CW
There are few surprises on the CW's upfront schedule, besides virgins. It's a good time for the network's comic-book-heavy prime-time lineup: Arrow will be joined by spinoff The Flash in [...]
CW’s Backpackers Shows Promise but Falls Short
Performance Marketing
The CW's new Web series Backpackers, now in its third episode, starts out with an interesting premise.
Social TV Use Appears to Be Growing
Did you know you’re more likely to immediately tell all your Facebook friends about the terrible thing Kim Kardashian just said than you are to tweet during the show about [...]
This Is What We Saw at the TV Upfronts This Year
In trying to gauge the health of the TV ad sales market, one can opt to discard macroeconomic data on the GDP and spreadsheets on scatter rates. In fact, look [...]
Has Demand for Broadcast TV Inventory Already Topped Out?
While it will be a number of weeks before the networks will be able to accurately count the house, insiders suggest the 2013-14 upfront is likely to be a bit [...]