Cumberland Farms

Cumberland Farms Clerk Critically Injured Trying to Protect Cardboard Cutout of the Hoff

Stealing cardboard cutouts of the David Hasselhoff from Cumberland Farms is all fun and games until someone gets seriously hurt.

Thirsty for the Hoff? He’s Back, and Singing About Iced Coffee, for Cumberland Farms

Hey, David Hasselhoff, want to make a cheesy video? That rhetorical question came from East Coast convenience-store chain Cumberland Farms. His answer? Well, what do you think? The Hoff, long past the drunken sad-clown days of eating burgers off the floor, is firmly rooted once again in a self-deprecating happy-jokester period. He worked with Cumberland Farms last summer, and according to reports from the brand's ad agency, Full Contact in Boston, increased the chain's iced-coffee sales by a whopping 147 percent. (Thieves also became quite enamored with the cardboard cutouts of the Hoff placed outside the New England/Florida chain's stores.) This new campaign—more of a goofball Lonely Island-style music video—has the Hoff hang-gliding, skiing with dolphins and vamping on the beach, all while singing (er, "singing") and holding a ginormous Cumberland Farms Farmhouse Blend iced java. The clip already has 150,000 YouTube views and earned the Hoff and the marketer a prime spot on CNN's morning news show. (He called in by "surprise" on Monday. Watch the clip after the jump and see him get New Day's "When You Wish Upon a Star Award" for making somebody's dream come true.) The ad hits all the Hoff's infamous marks, like shots of his bare, preternaturally tanned chest, melodramatic song lyrics, wind-blown hair and knowing winks at the camera. Thirsty yet?

Hundreds of Hasselhoffs Stolen From Outside Cumberland Farms

Don't hassle the cardboard cutout of the Hoff! Or actually, whatever, go ahead—Cumberland Farms doesn't mind. The convenience-store chain, which mostly operates in New England and Florida, recently put up 570 cutouts of David Hasselhoff, its new brand spokesman, outside its stores.