With the large, and usually record-setting, audience that tunes into the Super Bowl, the network fortunate enough to air it has a prime opportunity to showcase one of its top shows in the lead-out slot. However, despite the larger-than-usual audiences that tune in right after the game, few actually stick around in the subsequent weeks.
While the broadcast networks are pressuring agencies and clients to start writing more deals against a C7 ratings currency, at first blush, it would appear that there’s little cause to rush into a paradigm shift. But nothing could be further from the truth.
The Walking Dead is staggering its way toward a date with broadcast TV. Beginning this fall, the AMC zombie apocalypse thriller will begin airing on MyNetworkTV, making the 21st Century Fox asset the exclusive broadcast home to television’s highest-rated show.
In what has become a rite of spring, CBS on Thursday announced it has renewed 18 series for next season.
The ratings for the first installment of Frank Darabont’s new TNT serial Mob City aren’t due for another 48 hours, but the stylish exercise in L.A. noir is already a big hit with advertisers.
Erosion continues to plague the Wednesday night broadcast lineup, as new shows and returning veterans once again suffered significant ratings reversals.
ABC’s decision to mothball the Super Fun Night pilot seems to have paid off, as the replacement episode performed well on Wednesday night.
But for bounce-back performances from Law & Order: Special Victims Unit and The X Factor, every returning Wednesday night broadcast series lost ground. In some cases, the regression was downright ugly.
Fox has a black hole punched through the middle of its prime-time schedule, and if the Season 3 premiere of The X Factor is anything to go by, the void is only going to get more ragged at the edges as the season progresses.