Dwayne Johnson Is Launching a New YouTube Channel to Collaborate With Other Influencers
Performance Marketing
Dwayne Johnson is joining Rhett and Link, Lilly Singh, Roman Atwood and other top YouTubers. The action star and his production company, Seven Bucks Digital Studios, are launching a new [...]
How Two CW Rejects Became the Masters of Branded Web Video
Performance Marketing
Back in 2007, when the idea of YouTube stars was still dubious, a pair of friends, Rhett McLaughlin and Link Neal, Natives of Spookway, North Carolina, struck gold with a [...]
Dodge Goes Back to High School
Performance Marketing
Producing good branded entertainment content is tough. Producing branded entertaiment that young male gamer types will watch—good luck. But what if you just make your brand a character in a Web [...]