Collective Digital Studio

Dwayne Johnson Is Launching a New YouTube Channel to Collaborate With Other Influencers

Dwayne Johnson is joining Rhett and Link, Lilly Singh, Roman Atwood and other top YouTubers. The action star and his production company, Seven Bucks Digital Studios, are launching a new channel this summer with Studio 71, the multichannel network that, until earlier this year, was known as Collective Digital Studio.

Pilates Trainer Explains Why She Photoshopped Her ‘Perfect Body’ in Viral Video

Online commenters can be unusually cruel, especially since they can remain anonymous, hiding behind their computer screens. No one knows that better than Pilates trainer Cassey Ho, who is behind the online fitness video series Blogilates.

Collective Digital Studio Lets Talent Do The Talking

When brands buy native content, they want to know the mindset of the influencers. So, to convince advertisers to devote part of their budgets to Collective Digital Studio, the multi-channel network invited some of its top influencers -- its creators -- to share the stage at its first Digital Content NewFront presentation in New York.

Purina Turns to Collective Digital Studios to Bolster Pet Videos

Collective Digital Studio will work with Purina to create content for its YouTube channel Petcentric beginning in July, according to sou

Mashable Partners With the Collective on Video Production

Mashable, the tech news and Web culture hotbed, wants to take its video output to another level. So naturally, the site turned to the guys behind Fred and The Annoying Orange. Huh?

How Two CW Rejects Became the Masters of Branded Web Video

Back in 2007, when the idea of YouTube stars was still dubious, a pair of friends, Rhett McLaughlin and Link Neal, Natives of Spookway, North Carolina, struck gold with a viralish video spoofing the mores of Facebook.

Dodge Goes Back to High School

Producing good branded entertainment content is tough. Producing branded entertaiment that young male gamer types will watch—good luck. But what if you just make your brand a character in a Web series, in a way that totally makes sense?