Dwayne Johnson is joining Rhett and Link, Lilly Singh, Roman Atwood and other top YouTubers. The action star and his production company, Seven Bucks Digital Studios, are launching a new channel this summer with Studio 71, the multichannel network that, until earlier this year, was known as Collective Digital Studio.
Collective Digital Studio
Online commenters can be unusually cruel, especially since they can remain anonymous, hiding behind their computer screens. No one knows that better than Pilates trainer Cassey Ho, who is behind the online fitness video series Blogilates.
When brands buy native content, they want to know the mindset of the influencers. So, to convince advertisers to devote part of their budgets to Collective Digital Studio, the multi-channel network invited some of its top influencers -- its creators -- to share the stage at its first Digital Content NewFront presentation in New York.
Collective Digital Studio will work with Purina to create content for its YouTube channel Petcentric beginning in July, according to sou
Mashable, the tech news and Web culture hotbed, wants to take its video output to another level. So naturally, the site turned to the guys behind Fred and The Annoying Orange. Huh?
Back in 2007, when the idea of YouTube stars was still dubious, a pair of friends, Rhett McLaughlin and Link Neal, Natives of Spookway, North Carolina, struck gold with a viralish video spoofing the mores of Facebook.