In a move that's been hinted at by Spotify executives for months, Coca-Cola is putting the digital music service on its 8-ounce cans for Coke, Diet Coke and Coke Zero in the United Kingdom.
In early December, PepsiCo began rolling out a new sweetener mix for Diet Pepsi that sprinkles in acesulfame potassium—an ingredient used in sister brand Diet Mountain Dew and Coca-Cola's Diet Sprite—with the beverage's mainstay
Is that all there is? Diet drinks, like life, usually leave you wanting more. Not Coca-Cola Zero. It will satisfy even the most obnoxiously hard-to-please soda drinker, according to Crispin Porter + Bogusky's new spot, which launches this weekend and ushers in a new brand positioning for the zero-calorie cola.