If there was moment at the 2015 Oscars that turned more heads than host Neil Patrick Harris in his underwear, it was how Lego turned an Academy snub into the marketing moment of the year.
The best thing about the Oscars ceremony last night might very well have been pop band Tegan and Sara's performance of Everything Is Awesome, the least ironic song ever written, from prominent Academy snubee The Lego Movie. (The makers have to console themselves with a $468.1 million box office gross.)
Fox has sold the last of its available in-game Super Bowl spots, securing an average rate of $4 million per 30 seconds of airtime for the Feb. 2 broadcast. Media buyers said that latecomers who urgently wanted to break into the NFL’s marquee event invested as much as $4.5 million per :30.
Eminem, Clint Eastwood, Paul Harvey and Ron Burgundy? Yes, Burgundy, the fictional anchorman played by Will Ferrell, is the latest celebrity to align himself to a Chrysler brand, in this case, the Dodge Durango, Chrysler chief marketing officer Olivier Francois said today at the ANA Masters of Marketing conference in Phoenix.
If there were an award for Super Bowl advertising, Wieden + Kennedy would probably win that one, too.
It takes a fool to create something ingenious, says Chrysler global marketing chief Olivier François.