Clint Eastwood

How Lego’s Marketing Vp Led the Awesome Team that Stole the Oscars

If there was moment at the 2015 Oscars that turned more heads than host Neil Patrick Harris in his underwear, it was how Lego turned an Academy snub into the marketing moment of the year.

How Lego Designed Its Own Oscar and Stole the Show

The best thing about the Oscars ceremony last night might very well have been pop band Tegan and Sara's performance of Everything Is Awesome, the least ironic song ever written, from prominent Academy snubee The Lego Movie. (The makers have to console themselves with a $468.1 million box office gross.)

Fox Sells Out the Super Bowl

Fox has sold the last of its available in-game Super Bowl spots, securing an average rate of $4 million per 30 seconds of airtime for the Feb. 2 broadcast.Media buyers said that latecomers who urgently wanted to break into the NFL’s marquee event invested as much as $4.5 million per :30.

Chrysler Goes From Eminem and Clint to Ron Burgundy?

Eminem, Clint Eastwood, Paul Harvey and Ron Burgundy?Yes, Burgundy, the fictional anchorman played by Will Ferrell, is the latest celebrity to align himself to a Chrysler brand, in this case, the Dodge Durango, Chrysler chief marketing officer Olivier Francois said today at the ANA Masters of Marketing conference in Phoenix.

The New King of Super Bowl Ads

If there were an award for Super Bowl advertising, Wieden + Kennedy would probably win that one, too.

Wieden, Beyond ‘Halftime’

It takes a fool to create something ingenious, says Chrysler global marketing chief Olivier François.

Super Bowl Ads Generate $11 Million in Free Media Impressions

Online views have effectively returned a huge chunk of Honda’s Super Bowl investment, as the automaker earned itself some $4.42 million in free media impressions in the three days after Super Bowl XLVI.