If you go to any live sporting event, you're bound to see dozens of folks glued to their smartphones during every break in the action. Seeing an opportunity to help kill some of that down time, Google created a mobile game that promotes Chromecast, its video streaming device.During Tuesday night's game between the New York Islanders and Pittsburgh Penguins at the Barclays Center in Brooklyn, Google ran calls to action prompting fans to go to a special website on their phones to play a quick game during breaks in the game. The promos are part of a campaign with PHD and creative shop Rehab Studio called "Own the Ice.""There are a lot of moments at live events where the action stops, and people all the sudden will start talking to each other or they pull out their phone trying to keep themselves entertained for a little bit," said Michael Jenkins, a communications strategist for Google."This is the first time where we will have up to 18,000 people all experiencing Chromecast—we're creating the biggest living room we've ever created," Jenkins said.First, the site uses the phone's location detection to find out who's in the arena. Then fans are split into four teams that compete against one another. The game challenges fans to tap their smartphone screens as many times as they can in 90 seconds.At the end of the game, each player is given a promo code that can be redeemed for $10 off Chromecast from Google's e-commerce store.
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UPDATE: E-tailer giant Amazon is contradicting reports that it's set to launch an ad-supported streaming service using its original content (which recently entered a second crowdsourced "season" of new shows) and music videos, among other programming. “We have a video advertising business that currently offers programs like First Episode Free and ads associated with
That was fast. Google told the Los Angeles Times this morning that a three-month Netflix promotion offered in limited quantities is no longer available.That puts the kibosh on free Netflix for the rest of the customers looking to acquire Google's new streaming toy.
You plug Google's new $35 Chromecast dongle into the back of your TV set to wirelessly stream Internet video on a larger screen. "For Bigger Fun," this minute-long commercial by 72andSunny, shows all kinds of people doing just that. They watch mainly Hollywood fare (Charlie Chaplin, Austin Powers, etc.) or candid footage from their own lives.