Christoph Becker

Corporate Culture Has Become the Most Powerful Force in Forging Partnerships

Companies are no longer judged on what they say, but rather on what they do. That is why whatever goods or services you are selling, business will always be better and more sustained when people buy into your culture first.

The Whole Culture of a Business Should Be Built on Its ‘Why’

Business. The word used to conjure up dreary images of briefcases and pressed shirts. 

Customers Want Emotional Connections, Not Data

Dad, I have a dream. I want to sell my ideas.”I was 13 years old. My father looked at me in the way parents sometimes look at their crazy children and said, “Son, I think we have a problem.”