Companies are no longer judged on what they say, but rather on what they do. That is why whatever goods or services you are selling, business will always be better and more sustained when people buy into your culture first.
Business. The word used to conjure up dreary images of briefcases and pressed shirts.
Dad, I have a dream. I want to sell my ideas.”
I was 13 years old. My father looked at me in the way parents sometimes look at their crazy children and said, “Son, I think we have a problem.”