The New York office of Goodby Silverstein & Partners is rounding out its management team with the addition of Tom Morton, who next week joins the upstart operation as head of strategy. Morton previously was chief strategy officer at Havas Worldwide, New York, as well as joint chief strategy officer for North America.
San Francisco’s Goodby, Silverstein & Partners took a considered approach about when to open in New York, one of the toughest U.S. agency markets. It is just now taking the plunge, naming S.F. exec Nancy Reyes associate partner and managing director of the new Manhattan office and West Coast colleague Christian Haas partner and executive creative director.