Christian Haas

Goodby New York Adds Another Leader

The New York office of Goodby Silverstein & Partners is rounding out its management team with the addition of Tom Morton, who next week joins the upstart operation as head of strategy.Morton previously was chief strategy officer at Havas Worldwide, New York, as well as joint chief strategy officer for North America.

Fast Chat: Jeff Goodby and Rich Silverstein

San Francisco’s Goodby, Silverstein & Partners took a considered approach about when to open in New York, one of the toughest U.S. agency markets. It is just now taking the plunge, naming S.F. exec Nancy Reyes associate partner and managing director of the new Manhattan office and West Coast colleague Christian Haas partner and executive creative director.

Goodby Silverstein Opens in New York

Goodby, Silverstein & Partners is opening an office in New York, its second outside of the Omnicom agency’s San Francisco headquarters. In 2010, 30-year-old GSP set up an outpost in Detroit to work on General Motors’ Chevrolet account.