Chicago Blackhawks

Data Is Transforming This Experiential Marketing Agency

Specs Who Co-founders Brook Jay (l.), CMO, and Sarah Eck-Thompson, COO What Experiential marketing agency Where Chicago

Will Social Media Force the NFL’s Third-Most Valuable Franchise to Change Its Name?

In an always-on, media-saturated world, Dan Snyder won’t be able to run out the clock for much longer.

Leo Burnett Honors Chicago Blackhawks With McDonald’s Hockey-Stick Fries

Would you like an NHL championship with that? Leo Burnett in Chicago found an appetizing way to support the Blackhawks during their Stanley Cup run this summer, creating a special bus-shelter display for McDonald's featuring custom hockey sticks shaped like french fries.

There’s No Place Like Dome

CBS on Monday drew a huge crowd with the premiere of its ambitious scripted series, Under the Dome, delivering 13.5 million total viewers and a staggering 3.3 in the adults 18-49 demo.

The Store of the Future Has Arrived (and No, It’s Not Apple)

Eighty-five-year-old Chicagoan Martin Shafron, a self-described “computer illiterate,” steps into the rotunda-like entrance of AT&T’s flagship store in the city’s high-end retail district known as the Magnificent Mile.