CHI & Partners

Get Hairy for the Holidays With This Brand’s Loopy, Multicolored Skating Yetis

A group of ice skaters (including one Olympian) and hockey players are dressed up as colorful yetis for British retailer Argos' new holiday campaign.

This Brand Put 16 Cameras in a Family’s Home for 2 Weeks and Made Ads From the Footage

How do you shoot real, authentic, unscripted footage of a family for your advertising campaign? Set up a bunch of cameras around their house, and then go away for a long time—so the family can (mostly) forget about the cameras, and you, and just be themselves. That's what ad agency CHI & Partners has done for TalkTalk, the British TV, internet and mobile provider. They found an ordinary family—mom Julie and dad Paul, sons Peter and Harry, daughters Sophie and Lucy, niece Daisy and family dog Elvis—and filmed them for two straight weeks with unmanned cameras. Then they sorted through the hundreds or hours of footage to find ordinary, everyday moments to write ads around. The point? That small moments matter, and indeed, are the stuff of life—particularly moments involving TalkTalk's products and services, from trying to have a TV dinner with a dog on the sofa, to texting boyfriends, to teaching your aunt how to use a tablet.

You Too Can Live a Jude Law-Worthy Life in This Swingin’ First-Person Ad for Lexus

Hey, was that Jude Law in CHI & Partners' new "The Life RX" campaign for Lexus Europe? Indeed it was, though if you blink you might just miss him: The Hollywood A-lister appears only at the opening and close of this minute-long commercial.

Ad of the Day: Lexus Puts On a Dazzling Light Show With Aerial LED Stuntmen

Nothing says "Lexus" like a guy made of light leaping across the sky.

Ewan Paterson Leaves DDB Chicago After 3 Years

Just weeks after DDB named a new CEO for its Chicago office, the office's creative chief has decided to leave.

WPP’s m/SIX Enters the U.S. Market

U.K. media agency m/Six, a joint venture of WPP's GroupM and creative shop CHI & Partners, which WPP owns 49 percent of, has entered the U.S. market. David Stopforth, a former group strategy director at Publicis Groupe's Zenith Media, is leading a new m/Six operation in New York as managing director. He reports to global CEO Jess Burley.

Adweek’s Top 10 Commercials of the Week


PBS Station Dreams Up More Horrible, Fake Reality Shows You’d Probably Still Watch

Thirteen, a PBS station in New York City, continues to insist that its programming is better than the dreck you find elsewhere on cable—by inventing more bogus ads for reality shows that don't exist. Back in May, the NYC office of CHI & Partners rolled out posters for three such shows. And now, it's got three more for your guilty pleasure—Clam Kings, Long Island Landscapers and Meet the Tanners. I'd probably watch all of them, or at least pause, intrigued, on my way up the dial. "The fact you thought this was a real TV show says a lot about the state of TV," the promo say abruptly, just as you're getting drawn in. The tagline is, "Support quality programming," and the campaign is using the hashtag #TVgonewrong.

Ads for PBS Station Invent Ludicrous, Fake Reality Shows You’d Still Probably Watch

Excited about the reality show Knitting Wars? If sew, too bad—it's fake. It's one of five bogus lowbrow programs dreamed up by CHI & Partners in New York for a poster campaign advertising New York PBS station Thirteen. The other shows: Bad Bad Bag Boys ("Cleanup on every aisle"), Bayou Eskimos ("Their life is headed south"), The Dillionarie ("Life's a pickle") and Married to a Mime ("She's got plenty to say"). They're all ludicrous, but you wouldn't bat an eye if they were on TLC. "The fact that you thought this was a real show says a lot about the state of TV," says each ad, before asking you to support more "quality" programming on PBS. It is sort of sad that quality programming is so scarce today. It's like each new show is trying to out-stupid the last. So PBS makes a great point and delivers it with its trademark dry wit. That's just like them. They're such killjoys. More posters below.

Ad of the Day: Lexus

There's nothing that car companies seem to love more than showing off their creativity by producing short films that have practically nothing to do with their actual products.