All in all, cats are pretty clueless. Show them some pixelated fish, mice and treats, and they'll jab their fangs right against the digital screen and try to take a bite. Then … bam! Your tablet takes their picture, creating "cat selfies" you can treasure and share, you kooky cat people! It's all made possible through the miracle of Candid Catmera, an app that combines looping animations with feline facial recognition technology to lure and photograph the furry little devils. To be clear: The app only recognizes cats, so Rover's routta ruck.
Since the dawn of time, humans have been confounded by cats, those mystifyingly aloof creatures whose inner thoughts are famously inscrutable. But no longer! Temptations Cat Treats has invented a cat collar that lets your feline speak in a human voice—so you can finally understand (though probably not) exactly what she is trying to tell you. The Temptations Catterbox, created by London ad agency adam&eveDDB, contains a microphone, speaker, Bluetooth technology and wifi. It captures the cat's meows and translates them into human speech—words that may or may not actually be what they're trying to say. The Catterbox is the work of the new Temptations Lab, a scientific-sounding "research workstream dedicated to the future of fun times with your cat," according to the Mars brand. It is 3-D printed, coated in rubber lacquer for the cat's comfort and comes in four colors.
The venerable anti-smoking initiative Truth has tried just about everything to get people to stop smoking: edgy teens, cowboys with electronic voiceboxes, even earnest appeals to our health and vanity. Now they're pulling out the big guns.
There aren't too many ways to mitigate the confusion, embarrassment and despair your cat may feel upon being dressed up in festive costumes, photographed and paraded about on human social networks this holiday. But cat treats should do the trick.
London agency AMV BBDO has partnered with Google, Mediacom and College Humor on "Kitten Kollege," a digital campaign for Whiskas U.K. that references college promotional videos and, to a degree, the tone of Friskies' famous "Dear Kitten" spots.
If you ever want to know what the kids are up to these days, head over to Imgur. The 6-year-old image-sharing and hosting community is home to millions of images, […]
It's rare for a brand to base an ad campaign around photographs of the product after it's been completely torn up and clawed and chewed to pieces and is looking like hell. Temptations cat treats is doing it anyway. The brand recently noticed that cat owners seem to enjoy posting photos and videos of destroyed packs of cat treats to social media. So, with help from adam&eveDDB in London, it decided to subject some packs to a bit of professional destruction.
Kittens are notorious advertising stars, and as it turns out, they're miniature therapists too. At least, that's one takeaway from this stunt in Los Angeles, where Purina Tidy Cats invited stressed-out people into a glass room—fully visible to people on the street—and had them listen to guided meditation.
If there are two things that go together on the Internet like cats and pizza—it's cats and friggin' pizza! The latest treat from Japan is a website announcing the grand opening of Pizza Cat!, a Pizza Hut restaurant apparently run entirely by cats. The campaign is rolling out as tiny "episodes" of each "employee" cat doing jobs like delivering pizzas, cleaning the floors and managing the money. The results are pretty hilarious, bordering on totally absurd. We're not quite sure of the actual point of it all, but according to the translation of the YouTube page, "Pizza Cat! Store is a fictional store." Shocking, I know, but it's great anyway. Check out the official Pizza Cats! grand opening announcement, followed by the many episodes of feline frivolity.
It's common knowledge by now that the intuitive design of tablets has opened up gaming to everyone from infants to the elderly, but there's one group using tablet gaming apps that may still surprise you: cats.