Campbell Ewald executive creative director Jo Shoesmith will become the agency's chief creative officer following the departure of her predecessor, Mark Simon, who is retiring after 16 years at the agency.
Financial client USAA has chosen IPG's MullenLowe as its new agency of record just over two months after
Campbell Ewald made headlines both in and out of the advertising world in January for firing CEO Jim Palmer over a staffer's racist email, and the incident still seems to be casting a shadow over the agency.
Travelocity may have parted ways with the agency that created its famous Roaming Gnome character, but the pint-sized spokesman is still a fixture in the online travel agency's advertising—and now he's doling out advice on how to get the most out of a trip.
When it recently came to light that agency Campbell Ewald had for several months quietly tolerated a racist email sent by a creative director, the response from parent company IPG was a swift executive decapitation.
Insurance and financial service firm USAA has canceled its contract with Campbell Ewald, which had been its agency of record since 2008. "USAA has given Campbell Ewald notice of contract termination," public affairs director Roger Wildermuth told Adweek today. "We will be searching for a new agency that aligns with USAA's culture and core values."
In a two-sentence news release this morning, Interpublic Group announced it has terminated Campbell Ewald CEO Jim Palmer and handed leadership to agency president Kevin Wertz.
Campbell Ewald New York's latest new business win covers its entire home state from Montauk to Niagara Falls.
Less than three months after Travelocity announced plans to part ways with the agency that created its now iconic Roaming Gnome, the online travel service named Campbell Ewald as its new agency of record after a competitive review.
Sports marketing is hotter than ever because it's one of the few types of programming—on TV or online—for which brands think consumers actually engage with ads.