Campbell-Ewald goes all Modernista! online

It seems like ages ago, but it was only 18 months ago that Modernista! debuted its "un-site," which just framed agency information from places around the Web like Wikipedia and Facebook. The site was clever, and smart enough that Agency.com paid homage to it with its controversial Skittles site. And now, another homage: Campbell-Ewald has revamped its site to offer a similar experience. It frames Wikipedia, Facebook, YouTube and Flickr to show off the agency. It's really not a bad approach to an agency site, despite the fact that Modernista! got there first. After all, the agency world is still filled with dreadful Flash-heavy sites that are seemingly designed to frustrate visitors into leaving.

—Posted by Brian Morrissey

See also:
The agency site reborn as YouTube channel
Fallon tries to improve on Modernista!'s site
Agency.com pulls a Modernista! for Skittles