Q2 TV Sales Up 6 Percent to $18.4 Billion
Favorable year-ago comps and a whole bunch of additional NBA playoff games helped lift second-quarter TV ad sales revenue by 6 percent to $18.4 billion. According to a new report [...]
CAB Eyes Cable Upfront Haul at $9.29 Billion
After a frenzied selling season that saw top-tier cable network groups writing price increases of as much as 15 percent, the final tally for the 2011-12 upfront is in. At [...]