Burson-Marsteller

With Apple Watch Ads and Apps, the Key for Marketers Will Be Restraint

And you thought making a killer ad for a smartphone was tough. With today's unveiling of the Apple Watch, marketers are facing the realistic possibility of a looming smartwatch era that will force brands to devise effective messages on the tiniest of screens.

Burson-Marsteller Draws Ire for Working With Islamist Political Party

One of the world’s largest public relations companies has become embroiled in a controversy surrounding its representation of a Tunisian Islamist political party and is downplaying a report that it refused to work with Israel.

MRM Adds to Its Global Management Team

MRM has added to its global senior management team. On Thursday, the global digital and direct agency announced that it has tapped Sue R.E. Geramian to fill the new position of svp, global brand communications. Geramian is based in New York and will report to Bill Kolb, MRM's CEO.

Burson-Marsteller PR Reps Caught Spreading Fake Google Stories

According to USA Today, Burson-Marsteller, a top-five PR firm, started a “whisper campaign” aimed at getting newspapers (including USA Today) to run stories about how an obscure Gmail feature, Social Circle, infringes on peoples’ privacy and violates FTC rules.