And you thought making a killer ad for a smartphone was tough. With today's unveiling of the Apple Watch, marketers are facing the realistic possibility of a looming smartwatch era that will force brands to devise effective messages on the tiniest of screens.
One of the world’s largest public relations companies has become embroiled in a controversy surrounding its representation of a Tunisian Islamist political party and is downplaying a report that it refused to work with Israel.
MRM has added to its global senior management team. On Thursday, the global digital and direct agency announced that it has tapped Sue R.E. Geramian to fill the new position of svp, global brand communications. Geramian is based in New York and will report to Bill Kolb, MRM's CEO.