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MRM has added to its global senior management team. On Thursday, the global digital and direct agency announced that it has tapped Sue R.E. Geramian to fill the new position of svp, global brand communications. Geramian is based in New York and will report to Bill Kolb, MRM's CEO.
Prior to joining MRM, Geramian was chief communications officer for the Direct Marketing Association. There, she oversaw all public relations activities. Before working at DMA, Geramian was svp, corporate communications for Bertelsmann's Bookspan and vp, corporate communications for the company's U.S.