Brett Wilson

Why Dannon Is Betting Big on Programmatic Video

Even yogurt is going programmatic. As part of a move to take roughly 15 percent to 20 percent of its video buying programmatic in the next year, Dannon recently became one of the first brands to run a campaign using Facebook's LiveRail platform, which effectively helped it reach 90 percent of its target audience.

Forrester Report: There’s Money Just Lying Around in the Real-Time Bidding World

Digital video has helped one of advertising's fastest-growing sub-industries find a new foothold: a Forrester Research study commissioned by TubeMogul, an RTB buying platform, shows both the potential and the pitfalls of the RTB market, which Forrester