Brand Power Index

Seven Brands That Are Winning With Nostalgia

For some of the biggest consumer brands, nostalgia is anything but yesterday’s news.

The World’s Buzziest Brands

NBCUniversal Integrated Media launched the Brand Power Index (BPI) in 2010 to pinpoint the 500 brands consumers are talking about the most. The BPI’s methods for measuring the impact of multilayered marketing campaigns were born from some of the same techniques NBCU uses to evaluate the success of its own partnerships.