NBCUniversal Integrated Media launched the Brand Power Index (BPI) in 2010 to pinpoint the 500 brands consumers are talking about the most. The BPI’s methods for measuring the impact of multilayered marketing campaigns were born from some of the same techniques NBCU uses to evaluate the success of its own partnerships. Proprietary analysis—based on in-person conversations, social media chatter and search queries—is produced each quarter, then again annually. Here are the brands that saw the greatest increase in consumer interest in 2012 versus 2011, according to NBCU’s research.
