Brad Smallwood

Facebook Craves Conversions More Than Clicks

Facebook isn’t crazy about clicks as digital advertising’s be-all, end-all performance metric. Rather, the company is more concerned with conversions.

Sheryl Sandberg Doubles Down on Facebook’s Branding Prowess

Just in case you’re an Internet marketer who went into a coma in 2007 and just woke up yesterday to hear Facebook taking such a full-throated stance that its digital ads work like TV spots, don’t worry, you’re going to be fine. That was 100 percent real.