As the popularity of celebrity mixologists and bespoke cocktails grows, Bombay Sapphire wants consumers to make the gin and tonic their drink of choice. To encourage more drinkers to pick the staple offering, it's created a custom tonic bar experience that lets people create their own tonics using an app.
Guys who are looking for boozy video content don't have to look far these days, from shows like Three Sheets to the newly launched Esquire Network.
Mindshare’s Bacardi win in the U.S. comes on the heels of a couple of other significant prizes so far this year.
The request for proposals that Bacardi USA distributed to interested agencies in the company’s U.S. media review is due back in the next few weeks, according to sources. Yes, Bacardi’s review is in its early stages. Still, the maker of rum, vodka and gin expects to complete its search by the end of March. Ark Advisors in New York is managing the process.