PlayStation has no time for baseball’s MVPs
Creativity
Sony PlayStation's "director of game accuracy," Kevin Butler, has returned to his favorite hobby: insulting American League MVPs to help promote the baseball video-game series MLB: The Show. In one [...]
Pedroia defeats Goliath in new Dunkin’ spot
Creativity
American League MVP Dustin Pedroia of the Boston Red Sox enhances his performance with a turbo-shot-infused Dunkin' Donuts iced coffee in this spot by Hill, Holliday. The Biblical theme caught [...]
Seattle Mariners live up to new ads, for now
Creativity
With the Seattle Mariners perched atop the standings in the American League West—a phenomenon unlikely to persist for long, if the team's showing last year is any indication—this would be [...]
PlayStation thinks Dustin Pedroia is a hack
Creativity
There's so much to enjoy in this new "Dustin vs. PlayStation" campaign by Deutsch for the MLB '09: The Show video game. First, it's got Dustin Pedroia, the unlikely American [...]
Lincecum’s avatar is more likable than he is
Creativity
This commercial from Ground Zero for 2K Sports stars reigning National League Cy Young Award winner Tim Lincecum and his animated counterpart from the popular MLB 2K9 video game. Adweek's [...]
Jimmy Rollins pounded by balls for Dick’s
Creativity
Phillies shortstop Jimmy Rollins gives an amusing performance in this Wieden + Kennedy co-op spot for Nike and Dick's Sporting Goods. Rollins flinches ever so slightly and grunts in quasi-orgasmic [...]