For decades, marketing has been predicated on interrupting someone else's content. Now, as marketers continue to explore creating content that people want to watch for its own sake, there are many useful lessons to learn from Los Angeles' entertainment community.
American Advertising Federation
The annual American Advertising Federation Hall of Fame dinner this year was as earnest as it was funny, as inductees spoke as passionately about their families as their peers.
John Hegarty is an advertising icon, as co-founder and creative leader of Bartle Bogle Hegarty. And with that comes many honors, like getting inducted into the American Advertising Federation Hall of Fame. That happens on Monday night.
Advertising is under attack in Washington on a number of fronts. It’s accused of making kids fat, taking away our privacy, even making it easier for the government to spy on us.
Just as advertisers and media execs feared, Rep. Dave Camp (R-Mich.), chairman of the House Ways and Means committee, is proposing watering down the advertising tax deduction.
The longer the federal government shutdown drags on, the more likely that the advertising business will not only take a hit, but find itself in the crosshairs of corporate tax reform.
While the industry was celebrating Advertising Week in New York, 250 miles south in the nation's capitol, Congress was mulling its perennial plot to remove the standard tax deduction for advertising expenses.
There is more reason than ever for the advertising and media industries to keep a closer eye on Washington these days now that Sen. Max Baucus (D-Mont.) has announced he will retire in 2014. The powerful chairman of the Senate Finance Committee has made it all too clear that he sees tax reform as a top priority.