4 Lessons Hollywood Can Teach Brands About Winning Big Audiences

'Think like a marketer, act like a producer'

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For decades, marketing has been predicated on interrupting someone else’s content. Now, as marketers continue to explore creating content that people want to watch for its own sake, there are many useful lessons to learn from Los Angeles’ entertainment community.

David Messinger Illustration: Alex Fine/Snyder

This observation isn’t to naively suggest that marketers and content creators share the same playbook. They don’t. After all, marketers develop marketing content to distinguish their brands from the rest of the pack and to drive sales.

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