Will Advertising Take a Hit From the Shutdown?

It all depends on how long the government stays closed

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The longer the federal government shutdown drags on, the more likely that the advertising business will not only take a hit, but find itself in the crosshairs of corporate tax reform.

Advertisers and media lobbyists were already ramping up defense of the advertising tax deduction before Tuesday when the government pulled the shutters down. But as the shutdown marked day three, lawmakers and staff in the House were beginning to make noises about what is being called a "broader solution," or "grand bargain" addressing both funding the government and raising the debt limit, which is facing an Oct.

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