Watch everything the Dachis Group folks do
Creativity
The current vogue on ad-industry Web sites is transparency. Rather than post simply case studies of your work, you show off what people are saying about it and the agency. [...]
Is the Axe Effect site a pointless ‘wankfest’?
Creativity
And now it's Axe's turn. It, too, is dipping into the Modernista! school of Web marketing with an "Axe Effect" site. Technically, it's not an un-site, but it follows the [...]
Fallon tries to improve on Modernista!’s site
Creativity
Fallon wants to get its mojo back as an innovative shop steeped in the latest and greatest interactive. After all, it's been eight years since BMW Films debuted. The Minneapolis [...]
Agency.com redeemed by its Skittles work?
Creativity
Skittles took over Twitter yesterday. Discussion of Agency.com's extreme social makeover of Skittles.com swamped the service, with people posting profane messages to get on the brand's site and various social-media [...]
Agency.com pulls a Modernista! for Skittles
Creativity
In the offline ad world, creatives are always quick to cry "rip-off." Pretty much everything strikes me as derivative of the Bible and Beowulf, but protecting the originality of "the [...]
Downturn not kind to Modernista!’s anti-site
Creativity
Of all the new agency Web sites out there, Modernista!'s probably created the most buzz when it was introduced last March. It acts as an anti-site, using the greater Internet [...]