Advil

Big Account Wins Make Grey the 2013 Global Agency of the Year

Even a confident Jim Heekin admits that waiting for the Gillette decision from Procter & Gamble was a nail-biter.

What Is ‘Mudvertising’ and Why Are Marketers Diving In?

Most marketers wouldn’t want to have their names dragged through the mud.But not some brands.

Grey Regains Advil, ThermaCare

Grey N.Y. has regained the U.S. creative lead on Pfizer’s Advil and ThermaCare brands, taking over from mcgarrybowen which was given the bulk of that business in September 2010.